Jeff Laboon

I have 10-plus years of producing content for digital and social channels that reach 1 billion worldwide followers. Let’s connect!

About me

From live social coverage to longterm planning, Jeff has covered large events like WrestleMania and The ESPYS and created new tentpole events like Women’s Evolution Week — which generated 22 million video views, 32 million minutes watched, and 86 million total engagement. His experience also includes news script writing, editorial calendar management, launching video series and more.

What I do

Content planning | writing | editing | interviewing | calendar management | digital content | social strategy | storytelling

Portfolio

Women’s Evolution Week: multi-platform themed week that generated 22M video views, 32M minutes watched, and 86M total engagement
My Son/Daughter is a WWE Superstar: interview video series about wrestler’s parents
The untold story of the WCW pay-per-view that almost happened
Uncensored history of The Undertaker’s locker room group: The Bone Street Krew
Video compilations, averaging more than 117M impressions, 9M views and 500K hrs of watch time/week
Manage WWE on Instagram content
Community relations content planning
The ‘Too Sweet’ history of WWE’s most iconic gesture