Jeff Laboon has 10-plus years of producing content for digital and social channels that reach 1 billion worldwide followers.

About me

From live social coverage to longterm planning, Jeff has covered large events like WrestleMania and The ESPYS and created new tentpole events like Women’s Evolution Week — which generated 22 million video views, 32 million minutes watched, and 86 million total engagement. His experience also includes news script writing, editorial calendar management, launching video series and more.

What I do

Content planning

Writing and editing

Interviewing

Editorial calendars

Digital and social

Storytelling

Experiences

Senior Content Editor at WWE
(2019 – Present)

• Edit and write copy for digital & social platforms

• Program WWE’s official Instagram channels, collaborating with Design, Photo and Video to engage 25M followers

• Produce video compilations, accumulating more than 117M impressions, 9M views, and 500,000 hours of “watch time” per week

• Execute sponsored content for brands like Snickers, Xfinity and Old Spice, in collaboration with the Sponsorships team, to engage 1 billion social followers

• Spearhead integration of content calendar

Digital Content Editor at WWE
(2016 – 2019)
Launched award-winning series for fourth most-viewed YouTube channel, programmed the WWE.com homepage based on real-time CTR, and edited feature content.

Associate Content Producer at WWE
(2014 – 2016)
Established news brand WWE Now, writing and producing breaking news videos and recaps based on trending topics and events.